Pathway 2 Progress

Stop Ghosting Your Customers: Why Your Business Needs to Show Up on Social Media Imagine this: A potential customer hears about your business. What’s the first thing they do? They Google you. Then they LinkedIn you. Then  they Instagram you. Maybe they even TikTok you. If they find cobwebs on your last post from 2019, they’re already walking away. But if they find vibrant posts, happy customers, and maybe even a sassy Reel or two—BOOM —trust is instantly built. Social media is where your brand gets to strut its stuff, tell its story, and connect like a human. Not a cold, corporate robot. Let’s face it—running a business means juggling a hundred things at once. Between client meetings, product updates, networking, inventory checks, and late-night emails, your to-do list never seems to end. But there’s one essential thing that often falls through the cracks: your social media presence. If you’re not actively showing up online, chances are, you’re ghosting your customers. And in...

 The Ethics of AI: Who Wins, Who Loses? AI is everywhere. From chatbots that crack jokes (some better than others) to algorithms that decide whether you get a loan, artificial intelligence is shaping our world at an astonishing pace. But with great power comes great responsibility—or, in AI’s case, a mountain of ethical dilemmas. So, how do we balance innovation with accountability? How do we ensure that AI serves humanity without turning into a digital-age Frankenstein? Let’s dive into the most pressing ethical concerns in AI and why they matter. 1. Bias in AI: When the Machines Learn Our Flaws AI learns from data, and data reflects human behavior. That’s where things get tricky. If historical data is biased (and spoiler alert: it often is), AI models can end up reinforcing discrimination. Examples? Facial recognition systems that struggle to identify darker skin tones or hiring algorithms that favor male candidates because past data showed more men in leadership roles. Ouch. Solu...