Why Your Google Business Profile Matters In today’s digital world, having an online presence is essential for small business success — and your Google Business Profile (formerly known as Google My Business) is one of the best, free tools to help you get discovered by customers in your local area. Whether you run a restaurant, a retail shop, or a service-based business, an optimized Google Profile can boost your visibility, credibility, and customer engagement. Here’s a simple step-by-step guide to help you create and optimize your Google Business Profile: Step 1: Create Your Google Business Profile Go to https://www.google.com/business/ . Sign in with your Google account (or create one if needed). Enter your business name. If it doesn’t appear, click "Add your business to Google." Choose the correct business category (e.g., bakery, hair salon, IT consulting). Add your business address or service area. Enter your phone number and website URL. Verify yo...
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